Evaluation | Question 2: How particular social groups are represented

How particular social groups are represented

A stereotype is a group of qualities assigned to groups of people, and they can be positive or negative. They can be related to race, gender, sexuality etc. Some common stereotypes, especially addressed in film, include women being weak, teenagers being in gangs and unattractive people cast as villains.

In our film opening, we are introduced to three characters - one protagonist and two antagonists. Our protagonist conforms to stereotypes, as she can be viewed as weak, as she is often alone and is upset and jealous of the two antagonists. She feels as though she isn't good enough, and this is a stereotypical and common view that main female characters believe in popular teen films.

The two antagonists - myself and Monique - don't conform to stereotypical views of girls, as they are confident and aren't weak. However, they do conform to stereotypical views of teenagers. In their introduction, we see them steal clothes from a shop, which comes from stereotypical views that all teenagers misbehave and "are up to no good".

Q6 What have you learnt about technologies from the process of constructing this product

Evaluation | Question 7: What have you learnt in the progression from your prelim to your full production?

What have you learnt in the progression from your prelim to your full production?

Earlier in the assessment, our group made a preliminary film introduction, inspired by the famous 1980s The Breakfast Club. We all came together to come up with camera shots, costumes, editing and music. 

First of all, I think, from this preliminary film, our group have definitely become closer, and we understand eachother a lot more. We know eachother' strengths and weaknesses. For example, Diana played the protagonist as the group agreed that she was the best actress amongst the four of us. We learnt these because of the amount of time we had to spend together during the development of Love Yourz, which was spent in class and out of college. 

My editing skills have also improved vastly, in my opinion. When we made our pre-lim, I didn't feel very confident using Final Cut Pro, but I used it as my chance to gain experience. Since making the pre-lim, I have learnt to improve pace in an opening by shortening segments and getting rid of clips that aren't necessary to a plot. Also, I learnt how important it is to film clips multiple times. We didn't do that originally with our prelim, so the footage wasn't as good as it could've been.

Also, at the very start of my AS Media course, I was required to create a preliminary sequence, as this allowed us to get to know the equipment and software such as Final Cut Pro, to edit, and ClipGrabber, which was used to find sound effects. My group for this consisted of Taja, from Group 23, and Matthew, from Group 25. Since the very  first preliminary sequence, I have grown a lot in my abilities to not only work in a group, but also in filming and editing.

Q7 Progress from prelim

Q5 Evaluation - How did you attract/address your audience?

The main way of attracting our target audience, was accessing them via social networking sites they appeared to be common with, such as Twitter, Instagram and Flickr. By connecting with the audience in this way we were able to inform them about the progress of the production and therefore begin to build anticipation and buzz. When a buzz is created, trailers tend to go viral, and that means that a wide audience is accessed. This meant that when it came to premiering our final product, we had a confirmed audience and fan group that had initially followed us online. When premiering our film in a cinema in Islington, 110 media students attended.We then left it to word of mouth with the intention that buzz would spread this way.  This, and the use of Youtube and Vimeo were our main ways of addressing the audience. I believe that this did accumulate some buzz as later that night our film peaked at 70 views.

Our film also attracted a secondary audience.I feel as though this audience was attracted to our humourous take on a quite serious genre of films. Also, the use of popular music in our production could attract an audience of music lovers.

Q3 Evaluation - What kind of media institution would distribute our media product? Why?

Q4&5 Who would be your target audience and how did you attract/address your audience