Q5 Evaluation - How did you attract/address your audience?

The main way of attracting our target audience, was accessing them via social networking sites they appeared to be common with, such as Twitter, Instagram and Flickr. By connecting with the audience in this way we were able to inform them about the progress of the production and therefore begin to build anticipation and buzz. When a buzz is created, trailers tend to go viral, and that means that a wide audience is accessed. This meant that when it came to premiering our final product, we had a confirmed audience and fan group that had initially followed us online. When premiering our film in a cinema in Islington, 110 media students attended.We then left it to word of mouth with the intention that buzz would spread this way.  This, and the use of Youtube and Vimeo were our main ways of addressing the audience. I believe that this did accumulate some buzz as later that night our film peaked at 70 views.

Our film also attracted a secondary audience.I feel as though this audience was attracted to our humourous take on a quite serious genre of films. Also, the use of popular music in our production could attract an audience of music lovers.