Q4 Evaluation - Who would be the audience for your media product?

Teen movies have always been made to appeal to a teen audience, therefore the themes and subject matters reflect those those of which teenagers would care about and have interest in. Our youth drama, Love Yourz has a wide audience. The demographics of the audience specific to the sub-genre our film falls into are primarily Londoners aged between 16-19. The target audience is of all ethnicities as all ethnicities are represented and would mainly appeal to females because of the mainly female cast, however the subject matters involved in our production may also attract males as they reflect London for the youths of today. The income for the target audience is anywhere between E and A on the demographics scale as the movie shows economically struggling teenagers that steal in order to maintain their stylish image. Audiences of all incomes would be drawn to watch this as some will be able to relate and others who can't relate will feel as though they have gained am insight into a life much different from their own. The demographics of the audience mirror the demographics of the characters and we believe this is effective in attracting the target audience and they will feel as though they can relate to the protagonists.
The unique selling point for our film is the fact that it takes a humourous take on a genre of films that are often very serious and sometimes scary. We felt that the target audience for this unique selling point is both males and females between the ages of 16 and 19 as this audience would be used to having depressing, negative films aimed towards them. By making a film that in some ways challenges the stereotypes of what films in this genre should be like, we have expanded the amount of people who would watch it.
The secondary audience for our film would be youmg adults, film critics and film festival goers. This is because our film has been produced on an independent production company and therefore the majority of the audience would view it at film festivals and not cinemas.